Description: Artful Persuasion: How to Command Attention, Change Minds, and Influence People Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."
Price: 9.99 USD
Location: High Point, North Carolina
End Time: 2024-11-30T00:38:24.000Z
Shipping Cost: 5.99 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Unit Type: Unit
Educational Level: Adult & Further Education
Personalized: No
Level: Beginner, Intermediate, Advanced
Country/Region of Manufacture: United States
Unit Quantity: 1
Number of Pages: 320 Pages
Publication Name: Artful Persuasion : How to Command Attention, Change Minds, and Influence People
Language: English
Publisher: Amacom
Subject: Business Communication / General, Rhetoric
Item Height: 0.7 in
Publication Year: 2000
Type: Textbook
Item Weight: 17.6 Oz
Subject Area: Language Arts & Disciplines, Business & Economics
Author: Harry Mills
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
