Description: Basic Marketing :A Global Managerial Approach Univ of Phoenix Perreault McCarthy This book, "Basic Marketing: A Global-managerial Approach" by William D. Perreault & E. Jerome McCarthy, provides comprehensive insight into the world of marketing. It was published in 1999 with an ISBN-10 number of B0042CB5MY and published by McGraw Hill. The book is available in hardcover format with 791 pages and is related to the topic of marketing. It is an ideal source for students and professionals alike who are interested in the field of marketing. The book covers various aspects of marketing such as product development, pricing strategies, and marketing communication. It also discusses the contemporary issues faced by marketing managers and provides practical solutions for the same.
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Location: Texas City, Texas
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All returns accepted: ReturnsNotAccepted
Publication Year: 1999
Type: Hardcover
EAN: 9780072380101
Format: Unknown
Language: Not Applicable
Book Title: Basic Marketing: A Global-managerial Approach (University of
Publication Name: McGraw Hill
ISBN-10: B0042CB5MY
Author: William D. Perreault & E. Jerome McCarthy
Publisher: McGraw Hill
Topic: Marketing
Number of Pages: 791
