Brand Leadership : Building Assets in an Information Economy Pape

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Location: Mishawaka, Indiana

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Book Title: Brand Leadership : Building Assets in an Information Economy Pape

Number of Pages: 368 Pages

Language: English

Publication Name: Brand Leadership : Building ASSETS in an Information Economy

Publisher: Free Press

Publication Year: 2009

Item Height: 1.1 in

Subject: Consumer Guides, Marketing / General, Industrial Management, General, Strategic Planning

Type: Not Available

Item Weight: 15.7 Oz

Author: David A. Aaker, Erich Joachimsthaler

Subject Area: Référence, Business & Economics

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback