Consumer Behavior: Building Marketing Strategy by Hawkins, Del I.

Description: Consumer Behavior: Building Marketing Strategy by Hawkins, Del I. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

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Location: Aurora, Illinois

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Binding: Hardcover

Book Title: Consumer Behavior

Weight: 3 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: Xxiv, 790 Pages

Publication Name: Consumer Behavior : Building Marketing Strategy

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Subject: Marketing / General, Consumer Behavior

Publication Year: 2006

Type: Textbook

Author: Delbert I. Hawkins

Subject Area: Business & Economics

Series: The Mcgraw-Hill/Irwin Series in Marketing

Format: Hardcover