Description: Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fetscherin, M. (EDT); Heilmann, T. (EDT), ISBN 1349491012, ISBN-13 9781349491018, Brand New, Free shipping in the US Consumer Brand Relationships further advances the understanding of consumers relationships with brands. Th discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Book Title: Consumer Brand Relationships : Meaning, Measuring, Managing
Number of Pages: Xxiv, 297 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2016
Topic: Leadership, International / General, Strategic Planning
Illustrator: Yes
Genre: Business & Economics
Item Weight: 133.8 Oz
Author: T. Heilmann
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback
