Description: -first Customer Experience : Seven Design Strategies from the World’s Leading Brands, Hardcover by Wheeler, Joe; Bliss, Jeanne (FRW), ISBN 1398612669, ISBN-13 9781398612662, Brand New, Free shipping in the US The definitive guide to designing -first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a -first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and assets. Part Three provides a playbook for how to design -first experiences, including how to solve the right problems, develop a measurable business case, design -first experiences customers love and execute the new design at scale.
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Book Title: Digital-first Customer Experience : Seven Design Strategies from
Number of Pages: 328 Pages
Language: English
Publication Name: Digital-First Customer Experience : Seven Design Strategies from the World's Leading Brands
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 1.1 in
Subject: Marketing / General, E-Commerce / Internet Marketing, International / Marketing, Marketing / Direct
Item Weight: 26.9 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.4 in
Author: Joe Wheeler
Item Width: 6.5 in
Format: Hardcover
