GearWrench

Kellogg on Marketing - The Marketing Faculty of the Kellogg School of

Description: Preface Acknowledgments Part 1. Marketing Strategy and Tactics 1. Marketing at the Age of Disruption (Alexander Chernev and Philip Kotler) 2. The Fall of the Four Ps and the Rise of Strategic Marketing (Alexander Chernev) 3. The Framework for Marketing Management (Alexander Chernev) Part 2. Marketing as an Engine of Business Growth 4. Creating Value to Disrupt Markets (Lakshman Krishnamurthi and Rebecca Devine) 5. Emptor Cognita: Competitive Advantage through Buyer Learning (Gregory S. Carpenter) 6. Defensive Market Strategy (Tim Calkins) 7. Customer Centricity as a Business Strategy (Tom O'Toole) Part 3. Developing a Winning Marketing Strategy 8. Target Market Analysis: How to Identify the Right Customers (Julie Hennessy) 9. Defining Customer Segments: Four Steps for Successful Market Segmentation (Kent Grayson) 10. Crafting a Positioning Strategy: Capturing the Customer Mindshare (Kevin McTigue) Part 4. Creating Value with Brands 11. Building Strong Brands (Alexander Chernev) 12. Creating a Meaningful Brand Image (Neal Roese) 13. Brand Resilience: Surviving a Brand Crisis (Jonathan Copulsky) Part 5. Crafting a Successful Communication Campaign 14. Managing Communication: From Strategic Planning to Creative Review (Derek D. Rucker) 15. Developing an Impactful Communication Campaign (Kevin McTigue) 16. Marketing in the Metaverse (Mohan Sawhney) Part 6. Designing Effective Distribution Channels 17. Strategic Channel Management (Julie Hennessy and Jim Lecinski) 18. Go-to-Market Omnichannel Design (Jim Lecinski) 19. Sales as Storytelling (Craig Wortmann) Part 7. Data-Driven Marketing 20. Leading with AI and Analytics (Eric Anderson and Florian Zettelmeyer) 21. Leveraging Technology to Manage the Customer Experience (Aparna A. Labroo) 22. The Consumer INSIGHT Framework: A Hypothesis-Driven Approach to Data Analytics (Derek D. Rucker and Aparna A. Labroo) 23. Personalization: Today and Tomorrow (Tom O'Toole) Index

Price: 50.55 AUD

Location: Hillsdale, NSW

End Time: 2024-10-26T20:24:52.000Z

Shipping Cost: 26.83 AUD

Product Images

Kellogg on Marketing - The Marketing Faculty of the Kellogg School ofKellogg on Marketing - The Marketing Faculty of the Kellogg School of

Item Specifics

Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 30 Days

Return policy details:

EAN: 9781119906247

UPC: 9781119906247

ISBN: 9781119906247

MPN: N/A

Format: Hardback, 432 pages, 3rd Edition

Author: Alexander Chernev (Edited by)

Book Title: Kellogg on Marketing - The Marketing Faculty of th

Item Height: 3.4 cm

Item Length: 23.6 cm

Item Weight: 0.67 kg

Item Width: 16.1 cm

Language: Eng

Publisher: Wiley

Recommended

1965 Kellogg's Sugar Smacks Cereal Box Flat, Classic Car Trading Cards on Back
1965 Kellogg's Sugar Smacks Cereal Box Flat, Classic Car Trading Cards on Back

$99.99

View Details
Kellogg's 1992 Collectible Safety Award Clip On Timer
Kellogg's 1992 Collectible Safety Award Clip On Timer

$7.25

View Details
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

$5.30

View Details
Vintage Kellogg Headphones Head Phones
Vintage Kellogg Headphones Head Phones

$25.00

View Details
Kellogg on Marketing (Hardback or Cased Book)
Kellogg on Marketing (Hardback or Cased Book)

$28.37

View Details
Kellogg's Tony the Tiger Tops in Town Iron-on Patch 1977 Cereal Box Item NEW
Kellogg's Tony the Tiger Tops in Town Iron-on Patch 1977 Cereal Box Item NEW

$10.69

View Details
KELLOGG ON BRANDING: THE MARKETING FACULTY OF THE KELLOGG By Tim Calkins & Alice
KELLOGG ON BRANDING: THE MARKETING FACULTY OF THE KELLOGG By Tim Calkins & Alice

$27.95

View Details
5.5" Kellogg Cereal Rice Krispies Girl on Swing Blotter Card - As Shown r20
5.5" Kellogg Cereal Rice Krispies Girl on Swing Blotter Card - As Shown r20

$7.49

View Details
Kellogg's~The Elf on the Shelf Sugar Cookie Cereal~Sealed Box~Family Size
Kellogg's~The Elf on the Shelf Sugar Cookie Cereal~Sealed Box~Family Size

$6.40

View Details
Kellogg on Branding : The Marketing Faculty of the Kellogg School of Management
Kellogg on Branding : The Marketing Faculty of the Kellogg School of Management

$12.00

View Details