Description: Further DetailsTitle: The 22 Immutable Laws of BrandingCondition: NewEAN: 9780060007737ISBN: 9780060007737Publisher: Harper BusinessFormat: PaperbackRelease Date: 03/20/2011Item Height: 235mmItem Length: 187mmItem Width: 17mmItem Weight: 381gAuthor: Laura Ries, Al RiesLanguage: EnglishSubtitle: How to Build a Product or Service into a World-Class BrandISBN-10: 0060007737Description: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.Country/Region of Manufacture: USGenre: Business & FinanceTopic: Language & ReferenceRelease Year: 2011 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The 22 Immutable Laws of Branding
Publication Name: The 22 Immutable Laws of Branding
Title: The 22 Immutable Laws of Branding
EAN: 9780060007737
ISBN: 9780060007737
Publisher: Harper Business
Format: Paperback
Release Date: 03/20/2011
Release Year: 2011
Item Height: 235mm
Item Length: 187mm
Item Width: 17mm
Item Weight: 381g
Author: Al Ries
Language: English
Subtitle: How to Build a Product or Service into a World-Class Brand
ISBN-10: 0060007737
Country/Region of Manufacture: US
Genre: Business & Finance
Topic: Language & Reference
