Persuasion: Theory and Research by Daniel J. O?Keefe (English) Hardcover Book

Description: Persuasion by Daniel J. O′Keefe The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. OKeefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The new edition covers the theory of reasoned action, new chapters on functional approaches to attitude and on behavioral change, and new material on persuasive campaigns. Author Biography Daniel J. OKeefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Associations Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Associations Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentations Distinguished Research Award, the American Forensic Associations Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association. Table of Contents Preface1. Persuasion, Attitudes, and Actions2. Functional Approaches to Attitude3. Belief-Based Models of Attitude4. Cognitive Dissonance Theory5. Theories of Behavioral Intention6. Elaboration Likelihood Model7. The Study of Persuasive Effects8. Source Factors9. Message Factors10. Receiver and Context FactorsReferencesAuthor IndexSubject IndexAbout the Author Details ISBN0761922008 Short Title PERSUASION 2/E Pages 384 Language English Edition 2nd ISBN-10 0761922008 ISBN-13 9780761922001 Media Book Format Hardcover Year 2002 Series Current Communication: An Advanced Text Subtitle Theory and Research Replaces 9780803933682 Imprint SAGE Publications Inc Place of Publication Thousand Oaks Country of Publication United States Illustrations black & white illustrations DOI 10.1604/9780761922001 UK Release Date 2002-03-12 NZ Release Date 2002-03-12 US Release Date 2002-03-12 Publisher SAGE Publications Inc Edition Description 2nd Revised edition Publication Date 2002-03-12 DEWEY 302.2 Audience Tertiary & Higher Education AU Release Date 2002-03-11 Author Daniel J. O′Keefe We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160684965;

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