Description: Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media, Hardcover by Potter, Robert F.; Bolls, Paul D., ISBN 0805862862, ISBN-13 9780805862867, Like New Used, Free P&P in the UK "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects frommedia. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
Price: 179.92 GBP
Location: Castle Donington
End Time: 2025-01-16T15:56:03.000Z
Shipping Cost: 19.51 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Psychophysiological Measurement and Meaning : Cognitive and Emoti
Number of Pages: 286 Pages
Publication Name: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
Language: English
Publisher: Taylor & Francis INC International Concepts
Item Height: 229 mm
Publication Year: 2011
Type: Textbook
Item Weight: 544 g
Subject Area: Experimental Psychology
Author: Paul Bolls, Robert F. Potter
Item Width: 152 mm
Series: Routledge Communication Series
Format: Hardcover
