The Americanisation of European Business: The Marshall Plan and the transfer of

Description: The Americanisation of European Business by Ove Bjarnar, Matthias Kipping This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description After the Second World War, US economic and political influence in Europe was considerable. This influence is probably best exemplified by the Marshall Plan. This volume analyses how, and to what extent, the American example shaped the way in which European business was organised and managed. It contains a number of in-depth case studies and also assesses how management knowledge is transferred between countries. The book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s an 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.This book features contributions from an international selection of experts and will be of great interest to business and economic historians as well as management scholars. Back Cover This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s. Author Biography Matthias Kipping is Lecturer in Business and Management at the University of Reading, Department of Economics., Ove Bjarnar is a Senior Research Fellow at the Moore Research Centre in Molde, Norway. Table of Contents Chapter 1 THE MARSHALL PLAN AND THE TRANSFER OF US MANAGEMENT MODELS TO EUROPE, Ove Bjarnar, Matthias Kipping; Chapter 2 FROM BUSINESS REFORM PROGRAMME TO PRODUCTION DRIVE, Jacqueline McGlade; Part 1 TRANSFER MECHANISMS AND CHANNELS; Chapter 3 THE EUROPEAN PRODUCTIVITY AGENCY, Bent Boel; Chapter 4 OPERATION IMPACT, Matthias Kipping; Chapter 5 US-OWNED MANUFACTURING AFFILIATES AND THE TRANSFER OF MANAGERIAL TECHNIQUES, John H. Dunning; Chapter 6 THE REGIONAL DISSEMINATION OF AMERICAN PRODUCTIVITY MODELS IN NORWAY IN THE 1950s AND 1960s, Rolv Petter Amdam, Ove Bjarnar; Part 2 THE TRANSFER PROCESS; Chapter 7 AMERICANISATION BEYOND THE MASS PRODUCTION PARADIGM, Jim Tomlinson, Nick Tiratsoo; Chapter 8 AMERICANISATION AND THE SWEDISH MODEL OF INDUSTRIAL RELATIONS, Henrik Glimstedt; Chapter 9 THE LIMITS OF AMERICANISATION AND THE EMERGENCE OF AN ALTERNATIVE MODEL, David W Ellwood; Part 3 THE TRANSLATION AND TRANSFORMATION; Chapter 10 AN AMERICANISED COMPANY IN GERMANY, Christian Kleinschmidt; Chapter 11 SELECTIVE ADAPTATION OF AMERICAN MANAGEMENT MODELS, CailluetLudovic; Chapter 12 LEARNING FROM AMERICA, Ruggero Ranieri; INDEX; Details ISBN0415171911 Author Matthias Kipping Series Routledge International Studies in Business History Language English ISBN-10 0415171911 ISBN-13 9780415171915 Media Book Format Hardcover Year 1998 Imprint Routledge Place of Publication London Country of Publication United Kingdom Edited by Matthias Kipping Edition 1st Short Title AMERICANISATION OF EUROPEAN BU Birth 1951 DOI 10.1604/9780415171915 UK Release Date 1998-05-07 AU Release Date 1998-05-07 NZ Release Date 1998-05-07 Subtitle The Marshall Plan and the transfer of US management models Pages 252 Publisher Taylor & Francis Ltd Publication Date 1998-05-07 Alternative 9780415862523 DEWEY 658.50094 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161077390;

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